Hootsuite Jumps Into Location-Based Marketing With Acquisition of Geotoko [EXCLUSIVE]

Hootsuite is adding geosocial to its arsenal of marketing tools with the acquisition of Geotoko, a service for running location-based marketing campaigns.

Geotoko, which made its debut last year at the TechCrunch Disrupt Conference, lets users manage location-based marketing campaigns across multiple platforms, including Foursquare, Facebook Places, Twitter and Gowalla. Users can launch giveaways, discern trends from Geotoko’s real-time analytics, and track their audience through its heatmaps feature. Geotoko also has the ability to track the checkins, comments and photos that are generated throughout any geosocial campaign.